Primary Google Business Profile category. Hey there, Moz fans, I'm Darren Shaw from Whitespark, and I'm here today to talk to you about why you need to find all of your NAP variations before building local citations. Search Engine Ranking Factors 2015 Expert Survey and Correlation Data Ranking Factors Home; Correlations;. Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. Case Studies. READS. On an individual account level, I've seen server security optimization improve page performance for multiple clients. com (US). That is, in working to build your brand’s off-page SEO prowess, links are certainly a benefit, not the goal. In such a dynamic industry, however, it will prove beneficial to. 2 (Sept. Next the new Domain Authority incorporates spam detection. In addition, to review quantity, Google also appears to look for specific keywords written into reviews as a ranking factor. Proximity of address to the point of search. For example a website about British hedgehogs has a page about a hedgehog awareness drive and links to a helpful and relevant resource that aids in. 5. This near-annual survey was first created by David Mihm over a decade ago, and polls around 50 local SEO experts, asking for their opinions on which activities and factors impact local business. On one hand, Google has confirmed the ranking boost of HTTPS. Top 200 Most Statistically Significant Factors for Ranking on Google. SearchMetrics has compiled a ranking of SEO Ranking Factors 2017, which is based on the research of the top 30 sites on Google for selected phrases. Benefit (s) of off-page SEO: Brand mentions, positive reviews, links, etc. Fetch as Google. On-page (34%) 2. This allows you to monitor results and see what’s working, make quick SEO edits to what isn’t, and ensure you meet all of the Moz local SEO guidelines, including the Moz SEO factors. It’s a score from 1 – 100, with 100 being the strongest and 1 being the weakest level of authority. Compare SEO Products See which Moz SEO solution best meets your business needs. 3. Since this list of queries determines the composition of the dataset, it is important to ensure that a wide variety of subjects and query types are included. Just released: 2017 Local Search Ranking Factors survey results After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts. With the rapid increase in the number of websites, search. According to the Moz Blog, backlinks are still the most important factor for local search this year, making up 29% of localized organic ranking factors. DA scores range from one to 100. Page Authority is a 1–100 scale developed by Moz that estimates the likelihood of a page’s ability to rank in a search result, based on our understanding of essential ranking factors. The results showed that every second you can shave off your page load speed has intense conversion rate. In the complex and competitive world of search engine optimization (SEO), understanding the metrics that influence search engine rankings is crucial for businesses and SEO professionals alike. 1. 5 billion, a 21% year-over-year increase. Last but not least on our list of local search ranking factors is the Domain Authority (DA). Methodology. That's a mouthful. In Moz’s 2017 Local Search Ranking Factors Survey, industry experts come together to help businesses and marketers make sense of these factors, narrow. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. Every Moz Pro plan includes MozBar Premium, SEO insights, link. On the other hand, with over 200 ranking, it's likely you'll find the effect of any ranking influence to remain quiet small. The higher a web page scores on this zero to ten scale, the better it’s subsequently ranked in the SERPs. Anyone on the same local network, such as a coffee-shop or other public network can “packet sniff” and discover sensitive information about your. ”. This is a complete guide to on-page SEO in 2024. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. What specific factors help businesses rank higher than others for queries with local intent? Over the years, many of those responsible for the search engine optimization efforts within their local enterprise have turned to Moz's Local Search Ranking Factors survey to find out. 4) Link Popularity within the Site's Internal Link Structure (4. Video engagement. ) or were measurements of the authenticity of the website itself (age of the domain name, number and quality of inbound links, etc. The Moz Blog. DataviaBuzzsumo&Moz’sJointStudySo, we have compared our experience with the most current lists on the top search engine blog sites to bring you 5 of the most important google ranking factors this year—2017. The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal links, URL structure, header markup, alt. This most commonly appears on mobile searches. In the reports on finance and medicine, we showed that the ranking logic for different types of sites (service providers, aggregators, information sites) isIndexation by typing a URL directly into the search bar or the browser bar and seeing whether the page is indexed. March 15-16, 2023: SMX Munich Online Aug. Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. The numbers shown are mean Spearman's correlation with higher rankings, meaning that a higher number indicates that websites/pages with the given feature tended to rank higher on average than those without. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. Updated for 2018, the Moz Local Search Ranking Study is the most comprehensive, valued study into local search. 3% for Speed Index. A direct ranking factor would be something that Google measures and directly influences the performance of the search result. Only 5. According to the Moz survey, Google My Business “signals” (proximity, categories, keyword in business title, etc. 328 and 0. Shotland and Leibson looked at over 100 factors across 30,000 businesses, resulting in over 1. " - Darren Shaw. Moz's annual local search ranking factors survey results are out. Here are the results that we saw for that evaluation: This shows that Moz DA and PA are both better predictors of ranking position than the total link count. The title tag of a web page is meant to. com (US). Upload Login Signup. Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year's analysis shows that content on top-performing sites is much more holistic and less keyword-focused. A variety of negative outcomes can arise from the presence of duplicate listings, detracting from your local business' ability to rank well and win customers. The Moz Story Moz was the first & remains the most trusted SEO company. . Part 1: On-page factors. Creating your Google+ Local page for your local business is your first step to being included in Google's index. 9) Global Link Popularity of Site (4. Confirmed. The survey asked respondents to rate many different factors on a scale of 1-10 according to how important they thought they were in Google's ranking algorithm. Local SEO. when attempting to rank high in the search engines for your business? It shouldn"t be surprising to see that Google My Business and Citations are at the top of this list. Google’s probably getting more complex. As I mentioned above, this list of ranking factors is based on a mix of TikTok-confirmed features as well as unofficial sources and general social media practices. These stats about ranking on Google may surprise you. How have local SEO priorities changed, what's the best way to rank in a local pack, and what's the. Gain a competitive edge in the ever-changing world of search. How does JavaScript affect SEO? JavaScript can affect the following on-page elements and ranking factors that are. Those two main factors are, first of all, the page itself, the words, the content, the. Northcutt: Google Ranking Factors. See which Moz SEO solution best meets your business needs. For local search, proximity has been the number one local ranking factor and not much has changed in 2017. High scores are not likely to happen at all and correlation scores of 0. SEARCH ENGINE RANKING FACTORS ANALYSIS Moz Digital Marketing Company Survey Study by Lucio Lanzarini de Carvalho. Proximity of Address to the Point of Search Sometimes referred. TikTok ranking factors. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Thumbs: 58. But often times it will also rank for other keywords. 7. You can also look at things that rank for their own title. Moz's list of the top 500 domains and pages on the web. She’s helped grow the company from a few hundred customers to now more than 37,000. Proximity of Address to the Point of Search Sometimes referred to as the user-as-centroid phenomenon, this element has hit the #1 spot for the first time ever in the history of this survey. . This year's survey, published by Moz under the editorship of Darren Shaw, is an impressive and well-organized guide,. The "document" in this context can also refer to things like the title tag, the meta description, incoming anchor text, or anything else that we think might help determine whether the query is related to the page. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. If your site loads in 2. You can look at unique versus duplicate content. Some of these are variants of the target keyword, some are tangentially related, and some are purely random noise. 1. There aren't exactly any bombshells in it, but it's interesting…Moz ranking factors 2015 1040 ← Back to Question Center. GMB signals now make up 25% the local pack/finder pie chart. 1. Consider that with the release of the Local Search Ranking Factors 2017 study, experts have cited that: 5 of the top 20 local pack/finder factors relate to linksMethodology. Based on this, we knew we should include the word "Google" in the title and try to rank for terms about "ranking on Google. 9 seconds it is faster than approximately 50% of the web. Moz Local Raise your local SEO visibility with complete local SEO management. Robots. Your business may be situated on Jasper Avenue near the. After Page Authority, a URL's number of Google +1s is more highly correlated with search rankings than any other factor. URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. George Freitag, Local Search Evangelist at Moz. Top 20 Root Domains Most Prevalent in our 10,200 keyword set(top 30 rank positions)SEOs may be disappointed to see eHow. A local business with high domain authority is more. Reviews. A/B testing. Factors 147-200: Statistical Spearman Correlation -0. We wrote the blog on SEO — literally. Organic, it's something between about 47% and 57% of all searches result in an organic. For example, if a user searches “How. High scores are not likely to happen at all and correlation scores of 0. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google uses a multitude of factors to determine how to rank search engine results. Google makes money off of their paid ads. This year, David is focusing on his new. About. Moz Local Raise your local SEO visibility with complete local SEO management. Security and speed are both established ranking factors. Moz, a key voice in digital marketing, recently released their annual Local Search Ranking Factors survey for 2018, detailing the top foundational and competitive ranking factors for local SEO. The scores of 0. indexing and the technical basics that have to be met before a site can rank,” says Moz Search Scientist, Dr. Domain Trust/TrustRank: Many SEOs believe that “TrustRank” is a massively important ranking factor. 2 or higher already start to suggest (but not prove) the existence of a relationship. In this session, they shared the results of their analysis of that study and more. Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local. If your site loads in 1. 1 search engine-ranking factor today, assuming a site’s content is. Google uses hundreds of ranking signals, with many variables. Different rankings signals apply to different queries. Announced at SES Boston, this was the first named Google update. Rankings. link building, site audits, page optimization, rank tracking, reporting, and more. Up-ranking helps hit the #1 SERP (search engine result page) and attract a lot of visitors for free. Yesterday i've followed your webinar with regards to Ranking Factors 2011. txt. The survey is based on the aggregated opinions of dozens of local search. The raw counts of Google+ shares, Tweets associated with the URL, and Facebook likes and shares were the. 5. Back in 2017 when Darren Shaw first noted that the distance between the person searching and the thing being searched for had become the #1 local search ranking factor, he created the above graphic to illustrate this phenomenon. Moz just released their Local Search Ranking Factors survey. Moz's 2015 Search Engine Ranking Factors presents survey data from over 150 marketing professionals specializing in Search Engine Optimization. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Domain Analysis. With this background and context in mind, let’s dig into TikTok’s ranking factors. “The core essentials in 2021 will remain about the same — every SEO needs to understand the fundamentals of crawling vs. The trend line is, of course, an educated guess at best, and many events could change the adoption rate of HTTPS pages. A complete list of Google’s 200 ranking factors, sourced from SEO experiments, Google patents, and more. He previously was CEO of. And, I will go one further than this. Speed is not a one-size-fits-all technical SEO challenge. DA scores range from one to 100. Download the slides here: Marcus Tober's slides from SMX Advance Seattle: The Periodic Table of Ranking Factors - 2017…In this course, you’ll dive into the pillars of local search - proximity, relevance, and prominence - and learn about local search ranking factors. According to CIO, backlinks are the second most important ranking factor, after content relevance; whereas Moz declares page- and domain-level back-links to be the most influential ranking factors. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Localization of their organic SERPs is the greatest form of personalization Google engages in. You can look in Google Search Console and see click-through rates. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 9) Link Popularity of Site in Topical Community (3. Voice search will influence features in Google and Amazon results. The survey speaks to what it takes to make it in the local 3-pack and gain high visibility in local. Name, Address, and Phone Number ConsistencyWebmasters and internet marketers have constantly been on a quest to find out the factors that actually contribute to the ranking over the search engines To quench the thirst of these internet marketers, Moz has come up with a detailed report which contains the details of the page attributes that you need to look up for to achieve a better ranking. Unpaid traffic may originate from different kinds of searches, including [3] news search, and industry-specific engines. com/local PAGE 2 WHIT PAPR 1. The following are three of the most effective ways. The summer of 2017 is an entirely different story, with unexplained algorithm flux that lasted for months. The fewer characters a domain name has, the easier it is to type, say, share, and the less it gets shortened on social media sharing platforms and search results. Last week LSA hosted a webinar with Darren. One of the best paths to building a sterling local business reputation is to run. It’s a metric created by Moz with Open Site Explorer and it’s a. Since its humble beginnings in 2004, this is where SEO happens. Write compelling and click-worthy titles. According to Google: “This. ) make up 25. Moz announced their 2017 Local Search Ranking Factors Survey results. For most of these companies, understanding that there are 200+ ranking factors does more harm than good. Dec 26, 2017. Time to. Moz Local Raise your local SEO visibility with complete local SEO management. Click on the blue button that says “Manage now” (be sure you are signed into your Google account). Google Business Profile (36%) 1. that report, you might find some items where you know you are lacking and then that gives you an idea of what should be on your ToDo list. 47 correlated with higher rankings, if that sounds misleading to you, it sounds misleading to me too. It's not to say that it's wrong — it's just pretty restrictive. Including alt text with your images ensures all users, regardless of visual ability, can appreciate the content on your site. After taking a year off in 2016, Moz is back with its 2017 survey of local search ranking factors. This one is relatively easy to prove. . 1. Search engine optimization) is the process of improving the quality and quantity of search engines [1] [2] SEO targets unpaid traffic (known as "natural" or " " results) rather than direct traffic or . We've been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again. after peaking in perceived importance in 2017. Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). In this years SEO local search ranking factors survey, there was a greater focus on 3 local search ranking factors: 1. This year, we've continued that tradition and added a whole new element of research, comparing the aggregated opinions of 132 SEOs around the world with. The study consists of. Search engine optimization is basically optimizing the websites according to these signals in order to improve the rankings. (1). Since its inception in 2008, Moz’s Local Search Ranking Factors survey has been the go-to guide for digital marketers and local businesses looking to increase their rankings in Google’s local search results. Address of point of Google search. My Business. 1. Name your new listing and start adding all of your important business information. The correlations in Moz’s latest Search Ranking Factors survey leads to the same conclusion. Case Studies. C. Back in 2017 when Darren Shaw first noted that the distance between the person searching and the thing being. Responsive site design, single URLs, and overall mobile-friendliness will. . The number of Google+ circles an author is in. 70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to. Similar to the previous year, signals were the most influential category of ranking factors in 2017. Google Maps: Google's proprietary mapping service. 7007. Our free trial is free to use, however in some cases your card will be authorized which may require an authorization charge of up to $1. " Backlinks are important to people moving around the internet and to Search Engine Optimization (SEO). What are the essential Amazon ranking factors? by George Forrest. Proximity to Searcher is the New #1 Local Search Ranking Factor Darren Shaw, February 22nd. Moz Local Raise your local SEO visibility with complete local SEO management. One of the biggest resources that Moz creates is their Search Ranking Factors report, so if you wanted to review your website vs. Here, we present Moz's analysis of 17,600 keyword search results from Google. Web crawler Land makes a top to bottom report thus does MOZ. The higher a Page Authority score one of your web pages receive, the better chance it has of ranking high on Google’s search engine results pages, after all. Here’s my shortlist of factors that Google is likely to use in their calculation: The average PageRank of an author’s content. Paid results do strongly impact organic click-through rate, especially in certain queries. Here are the results that we saw for that evaluation: This shows that Moz DA and PA are both better predictors of ranking position than the total link count. 18. However, engagement was the highest-ranking social factor, according to Moz respondents, who only gave it a score of 3. Featured snippets. Cyrus Shepard dives in this week on Whiteboard. 9. These are all elements that you have total control over, and have a significant effect both on how Google ranks your site and how your site appears. Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). This includes building backlinks, acquiring citations and social mentions, and fostering. The Local Search Ranking Factors survey has been conducted near-annually since David Mihm kicked it off in 2008, with Whitespark taking over in 2017. And a Google Patent titled “Search result ranking based on trust”, seems to back. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Announcing the 2018 Local Search Ranking Factors Survey Moz - Local Search Ranking Factors Study 2018 - Local SEO |. The following data represents the opinions of our respondents of the various. C. Now, a simpler way of looking at this would be, PageRank is essentially an automated formula that determines the search engine rankings of a web page based on the links that connect to it. Google My Business 2. One of the two most important Google ranking factors (along with links). You are going to need real SEO tools to manage the local search marketing for your clients in the most competitive geo-industries. “All the fancy footwork in the world won’t get you anywhere. Length matters because of the processing fluency that we talk about above. In the beginning of May, Moz and Local Search Association (LSA) hosted a free webinar to give a high-level overview of the new Local Search Ranking Factors for 2017. Search engines want to reward content that is useful, informative, valuable, credible, unique, and engaging with better. The Moz Story Moz was the first & remains the most trusted SEO company. The Moz Search Ranking Factor Survey cited before, and the Searchmetrics Ranking Factors study are the most shining examples of that. You want a title that is going to be awesome. com performing so well, but classic con…Page authority is based on data from Moz‘s web index and takes into account many different factors such as DA. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Search. 4. Our plan is to offer a report that provides: Aggregated expert opinions on the importance of factors individually…Announcing the 2017 Local Search Ranking Factors Survey Results launched this algorithm change to prevent low-quality sites from ranking well simply because they had words that matched search terms in their domain names. Domain Registration - DomainTools. 6. Reciprocal connections to other high Author Rank authors. Since its inception in 2008, David Mihm has been running the Local Search Ranking Factors survey. The rankings are an aggregate of factors that leading SEO. Let’s get started. Using this beginner's guide, we can follow these seven steps to successful SEO: Great user experience including a fast load speed and compelling UX. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Some of these are variants of the target keyword, some are tangentially related, and some are purely random noise. 1) The Owner Sets The Review Stage. Core study results. After analyzing dozens of queries he boldly proclaimed, “Proximity to the searcher is the new #1 ranking factor in local search results today. Local Pack/Finder Ranking Factors. These factors are based on over a decade of analysis, experience, research, and. As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there. On-page relevance is pretty easy to understand on a basic level. The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal links, URL structure, header markup, alt text, etc. However, age is correlated to a build up of links over time, and quality links are a ranking factor. We’ll also look at niche verticals in SEO and toxic SEO tactics to. . STAT SERP tracking and analytics for enterprise SEO experts. 328 and 0. Download the report for further analysis and view the numbers in the light of how Google might adjust proximity based on new factors like curbside pickup and local delivery. Create original and helpful content. Domain Registration - DomainTools. So search visits, saying that that 0. From a distance, local search works like Google search — when a user searches for something, Google provides relevant and useful results to the specific search query. . This is the most narrow kind of understanding of ranking factors. Correlation 2: Time and total ranking keywords on URL. This is then instantly voided. Local search ranking factors: 1) The components that contribute to the rankings of a local business. The Process. A lot of factors go into ranking. A page’s title tag can be displayed as part of the search snippet in a search engine results page (SERP). Summary: In an effort to understand more about the algorithms used by Google and other search engines to rank websites, Moz collects views of SEO professionals and compiles the most likely. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. So when they're doing a search on YouTube for a specific topic, you want to pop up, and you want someone to. Moz has released the results of its 2015 Ranking Factors study, which aims to identify the page attributes most closely associated with a high ranking in Google. 1 billion came from Google's advertising business, up from $16 billion a year ago. A few of the best SEO Analytics administrations invest a considerable measure of energy and cash dissecting Google and what makes it tick. Via Moz’s 2013 Search Ranking Factors To me, this says individual pages still matter, but there’s a lot of weight on the hosting domain. Conclusion. 4. lists of the "Top 50 Local. Google Sandbox: New sites that get a sudden influx of links are sometimes put in the Google Sandbox, which temporarily limits search visibility. We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. Developed by Moz, DA is a search engine ranking score that determines whether a website matches search engine results to a given query, including local search results. The 2023 survey had 149 potential factors that local search experts think Google might use to rank businesses in the local pack/finder/maps and local organic results. Selling Links: Selling links can definitely impact toolbar PageRank and may hurt your search visibility. Objective: We’ll help you rank your website locally or in a particular geographic area. This panel featured data from large-scale studies performed by SEMrush. A page’s title tag can be displayed as part of the search snippet in a search engine results page (SERP). Look at reviews everywhere for business intelligence more than rankings. Mobile Search Ranking Factors (Clue - One Normal SEO Factor is Missing) On-page SEO. So let's begin at the beginning with direct ranking factors. A) Have the best opportunity to rank highly in Google and Bing. Yahoo Local 3. 89. Here are the top five resources for Google ranking factors. Organic SEO focuses on prominence in traditional organic search engine results, and plays a major role in local SEO campaigns. That’s up from 19% in 2017. Personalization Ranking Signals. Moz's 2015 Search Engine Ranking Factors presents survey data from over 150 marketing professionals specializing in Search Engine Optimization. When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched. Follow. This year, Moz surveyed over 150 leading search marketers. Gain a competitive edge in the ever-changing world of search. Rob is VP of R&D at Moz. The difference between topical authority and domain authority is that one is an internal ranking factor while the other is an external factor. The Top 5 Local Search Ranking Factors for 2017. In our local search ranking factors context, website elements that are strongly believed to impact rank include: Domain Authority - Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. The two-part. All kidding aside, the idea of searcher task accomplishment is a. Taking maximum safety precautions, delivering at the curb or the front door, facilitating online purchasing, and experimenting with new ideas are all must-haves for 2021. Your All-In-One Suite of SEO Tools. Our Director Is A Keynote Speaker In An Event: Digital Marketing for Business Growth. Und eKomi verhilft ihrem Unternehmen, möglichst viele Google relevante Bewertungen zu erhalten Quelle: MOZOff-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. What the word "ranking factor" means, what we really. It's an important topic to cover because citation consistency is one. Image search SEO. The following data represents the opinions of our respondents of the various. Foursquare 6. With that in mind, let's make sure your site's pages are accessible. Local Search Ranking Factors 2017 Based On Survey Results. According to an article from Adweek, "During the second quarter of 2016, Alphabet's revenue hit $21. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping you. Originally, Google aimed at a major monthly update, so the first few updates were a combination of algorithm changes and major index refreshes (the so-called "Google Dance"). They are asked to rank the SEO factors in several categories order of importance when it comes to ranking well in the Google’s local search results. Last updated June 14, 2017. In a Q&A with Ammon Johns and others, Google Search Quality Senior Strategist Andrey Lipattsev. If search engines and users can't access your site, it might as well not exist. March. Home; Blog; Digital Marketing; Local Search Ranking Factors 2017 Based On Survey Results; Top 10 Benefits of Regular Blogging July 11, 2017.